Week 8a: How to Expand Your Reach on Instagram by Using Hashtags

Pets Plus

Kahoots Feed & Pet Stores

PetSmart

Dexter's Deli 

Yes, visual media does work for the pet food industry. People like seeing the new products posted online or just information about a product. 

PetSmart only uses a few hashtags per post, and a few don't have any. PetSmart has 790,000 followers. PetSmart uses hashtags right after the caption and most of the time before using the hashtags, they use emojis that have to do with what the post is about.

Pets Plus uses quite a few hashtags per post. Pets Plus has 1,331 followers. They use right after the captions, and they also use the emojis. They do use way more hashtags than PetSmart. PetPlus doesn't post as often. Sometimes its everyday and them they are big gaps like days or months. 

Dexter's Deli is using only a couple and sometimes none per post. Dexter's Deli has 6,137 followers. They have one hashtag that they use the most #ilovedextersdeli. It's on almost every single post. Dexter's Deli seems to post about every other day. Sometimes more if they get an extra pet instore!

Kahoots is using hashtags but more than the others. Kahoot has 5,473 followers. Kahoots also uses the emojis, but they don't do the hashtags right after they caption. They push it down the post, so it is the last thing that you see. Kahoots posts sometimes everyday but mostly every few days. PetSmart seems to post every other day for the most part. 

I feel like the smaller stores like Kahoots and Pets Plus use more in hopes of attracting more customers. PetsSmart and Dexter's Deli are well known pet supply companies, so they don't have to use as many. OR they know that they don't have to use that many. I'm sure PetSmart has their own social media manager