To me it seems like the service-based businesses that I looked at use a lot of videos to show what their businesses are about. The eyebrow threading used both video and pictures but seems to use for photos that videos. The videos would show the process and the photos would show the before and after of the eyebrows. The personal fitness trainers used more photos than videos as well. The videos were short and most times it would be a single exercise rather than the full routine. The photos were of them using the gym equipment.
Amazon uses mostly photos of different products. Most of the videos were of customers using products that they had bought from them. That is great for Amazon because it is free advertising (for the most part). Food trucks are wild. They use both videos and photos. I would say they are pretty even in their usages. The videos are high energy and fun. The photos shoe the amazing food being put out.
Personal Fitness Trainer - Service
Eyebrow Threading - Service
Amazon - Product
Food Trucks - Product
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