The company I chose to work for in this class is not my own but the place I work for, Protein for Pets. Protein for Pets is a part of Bentley’s Pet Stuff located in Illinois. Started in 2008 by Lisa Senafe, after losing her 2 cats, she decided to take a closer look at the ingredients in the food she was feeding them. She was shocked at what some of the ingredients were and decided to do something about it.
So, Bentleys’ Pet Stuff was born. What made this pet food store stick out was one of the companies' rules of no corn, no wheat, no soy. Those three ingredients are not species appropriate. They can also cause many problems in your pet such as skin irritations(wheat), diabetes(corn), and stomach issues(soy).
The tagline is Happy Pets, Healthy Planet. As you can see in the Bentley’s logo, the tagline is not used. The tagline is used in the Protein for Pets logo but I think that is because they are fairly new to the area. Both logos use green, to signify the planet. Paws prints are used for pets.
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