Week 17: Wrapping it up.

My use of social media has changed quite a bit over this semester. Our Instagram went up by almost 100 followers. The Facebook page is at 54. I post almost everyday a sale, product, or just a cute pet picture. Even if we have nothing else to post about just posting a pet picture helps a lot with views. 

We have help some contests through Instagram. The contest had great success and will definitely do another in the future. 

The use of hashtags have really helped finding the right demographic for our Instagram and even our store. The hashtags were able to bring in the right audience for what we are posting. Also answering people when they comment on one of the posts.

 

My viewpoint in social media has changed on the business side of things. I thought it was an easy job to do but I learned that it it very time consuming and even overwhelming at times. I didn’t realize what all had to be done to grow a following. It has been fun learning and applying all the things that I learned in class this semester. 

I learned quite a bit and plan to continue learning more about social media for business. This class has definitely helped to develop a better understanding of what needs to be done to grow our customer base.  

Week 16b: Building Out Your Strategy

Daily Checklist 

1. Reply to all - comments, messages, etc.

2. Follow back the accounts that have followed me. 

3. Schedule posts throughout the week.

Weekly Checklist

1. Engage with people

2. Check stats

3. Social Media ads - switch up the ads that you are running.

Monthly Checklist 

1. Plan ahead for next month

2. Set new goals

3. Come up with new content/ads

This is just a short list of what I have been doing the last few months being in charge of the Instagram/Facebook pages. I'm sure that I do more that is listed but this is the basic of what I have been doing. 

Week 16a: Developing Your Marketing Strategy

 I really like working with Instagram and Facebook. The Business Suite app is amazing and makes it easy to post to your social media sites. I tried a few others like TikTok and LinkedIn. TikTok was just awkward but that is probably my fault. I really did not understand LinkedIn, the more I tried the more confused I got. I will continue using hashtags as they have been a huge help in attracting the right audience to the store page and into the store! I also took out some ads on Facebook and Instagram and noticed a difference in our sales for that week. I will also continue using online advertising because it has made a difference in the number of sales that we get. We now have a small budget for social media advertising and probably use social media a few hours a shift, especially with the holidays here, lots of sales. 

I plan on doing exactly what I have been doing for this class and continue with the social media posts and the online advertising. Maybe I'll even start a blog about the pet food industry. 

Week 15b: What we Learn from FaceBook Analytics

 There hasn't been a lot of change in my analytics this month. My post engagement is up 50%, which is great. I could be doing better with the likes and comments, there are only a few likes and no comments. I have had 4 link clicks; it is a slow start, but people are going to the website. There is a lot of information that I don't quite understand yet but the more I post, the more I learn.

Week 15a: What we Learn from Google Analytics

 I think one of the most important features is to follow how many visitors you are getting to your website. This is important for the growth of the company. Looking further into this feature you can find visits by page, date, and hour. Another important feature is who is visiting your website, meaning finding the right target audience. Finding the right audience can make a huge difference in visitors to your website. I also think that the time spent on your website is important. How much time are people spending on your website. Are they just visiting the home page and leaving or are they staying to explore? To me these are the most important for my company.