Week 6a - Engaging your Customers: Facebook Strategy

 Primal Pet Foods 

Northwest Naturals 

Stella & Chewy’s 

OC Raw 

Preppy Puppy Bakery 

Nulo 

NutriSource 

 

I chose these businesses because they are some of the top sellers in the store. I have also met most of the reps for these companies. These companies post their products, recipes, and happy dogs with their products. Primal Pet Foods, in my opinion, is the best. Their posts are so well thought out and easy to read. I also really like the Nulo page. The photos are amazing. Preppy Puppy is a locally owned dog bakery, and they make the cutest dog cookies. Their Facebook page is mostly about the products and the sales that are happening.   

Week 5b - Learning about Facebook Data Collecting

Post reach on Facebook means the exact number of Facebook users come across a post of yours on the users' page, from your page, a story, or an ad. The app that I downloaded when I started the business page, Meta Business Suite, shows the organic reach for each post and many other analytics. To determine Facebook reach you can use daily, weekly, and 28-day intervals.  

To calculate your average page reach, divide the average number of users reached per post (you can find this number in Facebook Insights) by the number of total page likes. 

“What Does Engagement Mean on Facebook.” RankMe1, 1 Apr. 2020, https://www.rankme1.com/what-does-engagement-mean-on-facebook/. 

Post engagement is the exact number of users that have engaged on your page like post shares, reactions, likes, comments, link clicks, and photo views.  

There Are 3 Types Of Engagements Available : 
Active Engagement = No. Of Likes, Comments & Shares 
Passive Engagement = No. Of Post Clicks, Link Clicks, Video Views, Image Clicks 
Total Engagement = Active Engagement + Passive Engagement 

“What Does Engagement Mean on Facebook.” RankMe1, 1 Apr. 2020, https://www.rankme1.com/what-does-engagement-mean-on-facebook/. 

These are both important because each one tells you how people interact with your page in many ways. Post engagement is important because it lets you know that your ads/posts are relevant to your target audience.  

Kristy Yam

Cassidy Vita

Sarah Mitulski

Week 4a - Defining Target Markets

 Armstrong Garden Centers  

Tree of Life Nursery  

 

I chose the garden shops because I took some horticulture classes last semester and I remember a lot about Armstrong Gardens. 

Armstrong Garden Center started in 1889 by John Armstrong. He started out growing Olive and Eucalyptus trees. In the 1920s, he was famous for roses, he bred over one hundred different varieties of roses. With an eye for the future, he opened a research and development department for his roses. In addition to the rose he was also developing other plants. He is responsible for the Boysenberry and the Snow Queen Nectarine, just to name a few.  

The Tree of Life Nursery began by propagating native California plants with the idea of returning native flora to California and to help with ecological restoration. They are dedicated to bringing native plants back to the land. They are used for both ecological restoration and landscaping.  

The target market for Armstrong Gardens is more for everybody. This is a company that will make your yard look pretty. The market for Tree of Life Nursery is very specific, California native plants and restoration projects. There might be some customer overlap, but given how different they are, I can't see there being too much overlap. I think this is because Tree of Life is about restoring natural, native plants back into California.

Armstrong Gardens might have a few plants that are native to the area that they serve but most of them are not.  

Both websites have a similar setup, and they are easy to navigate. Armstrong Gardens website is geared more towards landscape design. The tagline is Gardening without Guesswork. This company works with all types of plants, some native, most are not. I am not a fan of Armstrong Gardens website. They have a lot that’s going on, but it is easy to navigate. The Tree of Life website is calming. I think it is because of the background. It’s plain but it works for what they are going for.  

Week 3b - Developing a Brand

 The company I chose to work for in this class is not my own but the place I work for, Protein for Pets. Protein for Pets is a part of Bentley’s Pet Stuff located in Illinois. Started in 2008 by Lisa Senafe, after losing her 2 cats, she decided to take a closer look at the ingredients in the food she was feeding them. She was shocked at what some of the ingredients were and decided to do something about it.  

So, Bentleys’ Pet Stuff was born. What made this pet food store stick out was one of the companies' rules of no corn, no wheat, no soy. Those three ingredients are not species appropriate. They can also cause many problems in your pet such as skin irritations(wheat), diabetes(corn), and stomach issues(soy).

 

The tagline is Happy Pets, Healthy Planet. As you can see in the Bentley’s logo, the tagline is not used. The tagline is used in the Protein for Pets logo but I think that is because they are fairly new to the area. Both logos use green, to signify the planet. Paws prints are used for pets.